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Month: July 2017

Skubana Guest Blog: The Private Labelers Guide to Navigating Amazon Incentivized Review Changes (Plus Examples You Can Steal)

Until the end of 2016, incentivized reviews were the bread and butter of Amazon review marketing, enabling sellers to offer products to reviewers to quickly boost reviews and sales.   In June of 2016, Review Meta published a study showing that incentivized reviews on Amazon were heavily biased in favor of the seller. This was […]

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