What sets your company apart? If you are like us, you will say “service.” Great, consistent service builds trust, which is the foundation of any relationship. A nurtured relationship builds loyalty and that loyalty generates repeat and referral business. And, if we are not talking money, that feeling you get when you make your customer’s day is pretty darn good, too. (It’s kind of the thing we live for, actually.) So how can you build stronger, more meaningful relationships with your customers?